The Distiller Melbourne is the first concept bar by Top Shelf International, an Australian diversified branded spirits company. Located in Melbournes inner north, The Distiller forms part of the Welcome to Thornbury Precinct.
The brand was developed using a unique typeface alongside quirky collages that helped to to tell the brand story, connecting with the target market that was identified during the workshop.
It was important to the brand that we established an energetic, bold and creative identity that celebrated the distinctly Aussie way of life. The secondary language of the brand has a classic and timeless feel.